2.5 Communication

User-to-User (via Forum)

User-to-Firm (Frequent Ask Question)

Communication refers to the dialogue between the website and its users.

3 Forms of communication

♥ Firm-to-user

♥ User-to-Firm

♥ User-to-User

3 Dimensions of Communications

♥ Broadcast

♥ Interactive

♥ Hybrid

Mobiles24.com can be best describe as interactive because this website is a two-way communication between the organisation and the users, and also users to users. For example, a user can post a question in the forum asking for help, the organisation or another users can helped.

Also, the forum allows users to comment, or give feedback to the organisation, so that day can know what the users are seeking for.