3.0 What would encourage me to revisit this web site?

There are many reasons for me to return to Mobiles24.com.

*Overall, the designs of the website is fairly boring but it is the contents that is attractive.

*One of the reason is that this web site allows users to download the latest and newest software for my mobile for free.

*The forum is very handy when you have problems that you can't seems to find answer, just post a question and many people will come to help by posting advice and comments.

*I can get to know other users via forum from all over the world who shared the same interest as me.

The above are reason why I would revisit Mobiles24.com .

2.7 Commerce

Commerce is a transactional capacity of a site - the sale of goods, products, or services on the site - along with shopping carts, shipping and payment options, checkout, and order-confirmation functionality.

The above picture shows that users can purchase a mobile game software by just typing the users phone number and it will automatically credit the users phone credit.

There are 9 Dimensions of Commerce
♥ Registration
♥ Shopping Cart
♥ Security
♥ Credit Card Approval
♥ One-click Shopping
♥ Order Through Affiliates
♥ Configuration Technology
♥ Order Tracking
♥ Delivery Options

Mobiles24.com does not directly consist of e-commerce transaction, because there was no transaction made directly on the net but through users phone.

2.6 Connection

Connections is the degree to which a given site is able to link to other sites through a hypertext jump, or hyperlink from one web page to another.

5 Dimension of Connection

♥ Links to Sites

♥ Homesite Background

♥ Outsourced Content

♥ Percentage of Homesite Content

♥ Pathway of Connection

For Mobiles24.com, links to sites and homesite background is most suitable for it. The above pictures circled in red are links that allows users to jump from one web page to another faster and easier, and there is also links that leads users to another website that is totally different.

2.5 Communication

User-to-User (via Forum)

User-to-Firm (Frequent Ask Question)

Communication refers to the dialogue between the website and its users.

3 Forms of communication

♥ Firm-to-user

♥ User-to-Firm

♥ User-to-User

3 Dimensions of Communications

♥ Broadcast

♥ Interactive

♥ Hybrid

Mobiles24.com can be best describe as interactive because this website is a two-way communication between the organisation and the users, and also users to users. For example, a user can post a question in the forum asking for help, the organisation or another users can helped.

Also, the forum allows users to comment, or give feedback to the organisation, so that day can know what the users are seeking for.

2.4 Customisation

Mobiles24.com Registration

Mobiles24.com User's profile

Customisation is a site's ability to modify itself to - or be modified by - each user.

2 Dimensions of Customisation:

♥ Personalisation means it is managed by users.

♥ Tailoring means it is managed by the firm.

The above pictures have shown that Mobiles24.com allows users to customize their profiles to specify their preferences. The "Registration" allows users to key in their personal details, thus it is personalisation.

2.3 Community

Mobiles24.com Forum Homepage
Mobiles24.com Forum List page

Mobiles24.com Forum page

Mobiles24.com Forum thread

Mobiles24.com Login Box (register)

Mobiles24.com offers community function, example: Forum, to build closer relationship between consumer and firm, and between consumer to consumer. The forum allows users to interact with each other to discuss or shared interest. Mobiles24.com need users to registered themselves before users are able to download software.

2.2 Content

Content refers to any digital information included on a website. Content focus on "what" is presented.

3 types of Dimensions of Content:

♥ Offering Mix

♥ Appeal Mix

♥ Multimedia Mix

This website can be describe using Offering Mix, because Mobiles24.com website include its products, information and its services.

Besides that, there are 3 Content Types: (examples are based on Mobiles24.com)

♥ Time-sensitive Content are newer news. Example: New Free Mobile Themes

♥ Reference Content, allows users to refer to for answer or help. Example: Frequent Ask Question(FAQ) and Help

♥ Current Content does not require frequent updates.

2.1 Context

Mobiles24.com Homepage

A web page can be categorize into 2: Functional or Aesthetics. For Mobiles24.com, it is most suitable to be describe as functionally oriented site. There are 3 critical factors in the layout of the functional oriented site:

♥ Section Breakdown, it means the way that a site is organised into sub components and also it is essential in providing customers with coherent, easy-to-understand navigation choices.

♥ Linking Structure, supplies alternative links to enable users to move easily between sections of the sites and quickly find what they want.

♥ Navigation Tools is to facilitate the movement of each user throughout the site.

2.0 Seven C's (7 C's)

There are 7 Key Elements of a Market-Oriented Web Pages also known as 7 C's.

The 7 C's are:

♥ Context

♥ Content

♥ Community

♥ Customisation

♥ Communication

♥ Connection

♥ Commerce

1.2.3 Poor Features of the Web Page

Mobiles24.com Homepage

The web page are showing many focal point, visitors are confuse to which page to visit.

1.2.2 Poor Features of the Web Page

Mobiles24.com Homepage

Another poor web feature for this web page is unnecessary advertisment in form of animations that is distracting and is usually considered as a junk.

1.2.1 Poor Features of the Web Page

One of the poor feature of a web page, is the visitor don't know what page they are visiting at the moment. For example: the navigation bar does not show what web page the visitor are at.

1.1.5 Good Features of the Web Page

Mobiles24.com Homepage

Generally, the web pages download quickly, the pages fit into 800x600 pixel space. Every web page in the site looks like it belongs to the same site; it has repetitive elements that carry throughout the pages. For example: the header and the navigation bar is exactly same for all web pages through the site.

1.1.4 Good Features of the Web Page

Mobiles24.com Homepage

The buttons are not big and dorky (circled in red). The buttons are in the relevant to the text. Every graphic in the web page is a graphic link and each graphic has a alternate label.

1.1.3 Good Features of the Web Page

Mobiles24.com Link page

The links (squared in red) coordinate with page color. The links are underlined so they are instantly clear to the visitor. In this web page, the links are categorized to easily search for a particular web page.

1.1.2 Good Features of the Web Page

Mobiles24.com Homepage

Mobiles24.com Download page

Mobiles24.com Phone page

Mobiles24.com Site Map

Mobiles24.com navigation bar is grey in color (circled in red) . It is easy to understand and use. Besides, it is consistent throughout the web site (examples like Phone and Download web site shown above). The site also has a site map, it is usually at the bottom of the web page.

1.1.1 Good Features of the Web Page

The text is easy to read, the background does not interrupt the font color. The font size is big enough for users to read. For example, the column on the left side of the web page, the background is blue in color, the font color is in a lighter color, same goes to the column below, the background is orange in color, and the font color is in a lighter orange color, thus not interrupting the the text.

1.1 Website Design Features

Every web site has it good and bad web page features. For the commercial web site I am doing for my Web Design for Marketing individual assignment is http://www.mobiles24.com/ . I will further explain the good and bad features of the web site.

1.0 Welcome to Mobiles24.com

Mobiles24.com is a website that allow user to create, share and download free mp3 ringtones, free polyphonic ringtones and many others software and send them to the user's phone via WAP or through the computer.